By Stephanie Walker, MBA in International
Luxury Brand Management 2014-2015, USA/UK
During our one-week stay in Hong Kong, the
class met with eleven luxury companies and/or groups to discuss how the Hong
Kong and Asian market has evolved over time and what challenges and
opportunities might lie ahead. The company visits ranged greatly and included
key players, such as Chanel and LVMH, in addition to covering all four of the
main industry sectors: Fine Wines and Spirits, Fragrances and Cosmetics,
Jewelry and Watches as well as Fashion.
The topics for each company varied greatly
as well. This variety truly provided the class with an inside look at key
issues for each company or specific objectives that the brands are looking to
achieve within in the next few years. The topics ranged from the importance of
travel retail, to the concept of relaying key messaging in the Asian market, as
well as the rising impact of digital on the luxury market.
During several of the conferences, the
class also heard from the regional HR team about opportunities within the
company and what it is like to work in Hong Kong. For the both students
considering a career in the Asia-Pacific region and those interested in
learning more about business practice in Asia, it was a great first step
towards understanding the regional company culture for these brands. 